We're looking for a talented individual to join the Steampunk Stop team and lead our Marketing strategy. The new role will be responsible for creating, planning and executing the overall strategy for acquisition, conversion and retention of the Steampunk Stop customer base.
Managing our talented Online Marketing Manager and reporting to the Commercial Director and Managing Director.
Be responsible for the performance and communication of Steampunk Stop marketing efforts.
Plan and execute online marketing strategy across all channels, setting targets and steering progress to meet them.
Possess a Growth Hacking mindset before a ‘traditional’ budget spend one.
Define key metrics, help mine the data, identify opportunities and deliver growth.
Know your pirate metrics from your vanity metrics, and be capable of identifying the right data across multiple areas.
Understand the challenges and opportunities of online retail.
Help analyse and segment our existing customer base, improve LTV and attract more users.
Understand the Steampunk Stop brand voice and tone, working with our content and design teams to deliver across campaigns.
Be capable of both big picture thinking and detail.
Have proven project management skills.
Although you will have a decent budget at your disposal, you will be focussing mostly on ‘Growth Hacking’ your way to success.
Working alongside various departments to understand our customers, optimise all aspects of our marketing, deliver innovative campaigns and build solid top-line growth.
Regularly report to the Management Team on targets and progress.
You should be:
Analytical, ambitious and creative.
A voracious reader of books, ideas, blogs and industry news.
An energetic self starter with a good sense of humour.
A great communicator with excellent negotiation skills.
A people person.
An innovative thinker.
Constantly thinking of new ideas and ways to do things
Be built with value for money in mind, rather than traditional budget ideas with low ROI (rarely having to trot out the excuse - 'it was a good brand exercise!').
Prepared to roll up your sleeves and work hard and smart.
Salary dependent on experience.
Please send your resume and cover letter to email@example.com